And I stare at myself in the mirror a lot. I know this, because I have seen Barbie character poster memes more often this week than I have seen my own face in a mirror. Others tried hard! Most of them were incredibly popular. Many of these resulting memes were hilarious. (Nefarious, but inspired.) The posters were a perfect template for Photoshopping other faces-be it actors, characters from shows or movies, or us regular plebeians-with witty captions, memes meant to go viral. The brilliance of the posters was not just that they distracted us from the veritable nothingness that was to come with the trailer, but that they also ended up drafting us and our enthusiasm for the film into its publicity. ![]() A photo of Issa Rae in costume, for example, was captioned, “This Barbie is President.” Simu Liu, rocking a green tank top, was pictured with the descriptor, “He’s another Ken.” The posters featured photos of the actors in the cast along with their character’s name (most are “Barbie” or “Ken,” as the film features multiple versions of the dolls) and a brief description of who they are. Rather than survivalist thoughts like, “Should I eat today,” or “Have I paid my rent,” my brain is now full of questions like, “What metaphor for our current socio-political crisis is Greta Gerwig making within her Barbie movie?”Ī slew of character posters for the film were released in the morning, drumming up excitement for a trailer that would premiere later in the day. teased the long-waited release of the trailer for the upcoming Barbie movie-a project which, from its first announcement to the upsettingly hot first photo of Ryan Gosling as Ken and the paparazzi photos of the actors on set-has occupied not just an alarming amount of real estate in my brain, but the most valuable. I’ve never seen a publicity rollout so pandering, which is to say: so genius. ![]() Someone on the Barbie movie’s marketing team deserves a raise. To receive the full newsletter in your inbox each week, sign up for it here. This is a preview of our pop culture newsletter The Daily Beast’s Obsessed, written by editor Kevin Fallon.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |