In 2008, to promote his fifth studio album, Here I Stand, he began his 14 date One Night Stand Tour in the United States. The card gave his fans access to his website where you get discounts on concert tickets and Usher merchandise, T-shirts and key chains. For this tour Usher collaborated with MasterCard, the company gave him his own prepaid debit card with his picture on it that was sold at his concert. Following the release of his fourth studio album, Confessions, Usher embarked on his next world tour The Truth Tour. His headlining arena tour debut, 8701 Evolution Tour began in North America then expanded to Europe and visiting Africa, supporting his third studio album, 8701 (2001). Blige, Janet Jackson, and Puff Daddy from 1997 to 1999. He first served as an opening act for Mary J. ↙Performances at television shows and specialsĪmerican singer Usher has embarked on six concert tours, four of which have been worldwide. If your ears are open as the sold-out crowd moves toward the exit, echoes of the words “Girl, we have to come back!” fill the theater’s lobby.Usher performing at the Paul Brown Stadium in July 2017. By the time his 2004 No.1 single “Yeah” booms through the speakers, the audience has reached a fever pitch-a mixture of knowing the end has come and gratitude at having spent the last two hours in the presence of one of music’s all-time greats. No, Usher didn’t need a Vegas residency, but the city desperately needed him. And just when you’re ready to get swept up in the spectacle of it all, a single spotlight shines down on Usher, who is alone on stage, having finished a string of ballads that prove his mic is always on, and it’s clear that this level of excellence, of mastery, and execution could be achieved by very few other artists-past or present. There’s an ode to the stripper-dominant culture of his hometown combined with theatrics and staging that rival the thrilling experience of the neighboring Vegas mainstay, Cirque Du Soleil. There is an homage to those who came before-he starts the show in a perfectly-tailored all-white number that feels plucked off of Davis himself-and an undeniable nod to the era of music that made him a household name. What Usher has been able to do and, no doubt, what Park MGM expected, is capture, at once, the soul of Black culture and harmoniously pair it with the city’s energy. It’s not a farewell tour or an experience only a day one fan can appreciate. He is not grasping onto the nostalgia of his heyday, nor is he at the height of his popularity. However, Usher’s popularity has been unparalleled. Later, Anna Bailey became the first Black showgirl in Vegas’ history, while Black comedians like Richard Pryor and Redd Foxx would also find a home in the bright lights of the Strip in the late 60s and 70s. After Davis, Lena Horne, Nat King Cole, and Ella Fitzgerald followed suit. Drive, named after the first Black person allowed to perform on the Strip, though he wouldn’t be able to stay at the El Rancho Motel and Casino where his show was held until many years later. Ten minutes away from Park MGM’s front door is Sammy Davis, Jr.
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